How KraneShares uses Celero The value: KraneShares funds can increase growth exposure to existing EM portfolios of prospects. Pain: wholesalers can’t anticipate which competitor fund will be mentioned in a prospect meeting. Compromise: demonstrate value by assuming that the prospect hypothetically holds the benchmark. Not personalized, static analysis Before Celero (BC) Solution: KraneShares uses Celero to add its fund tools in a fund deck and share with a prospect. Benefit: ahead of a meeting, wholesalers get critical engagement data to prep for the meeting. Benefit: during a meeting, wholesalers wow clients with personalized real time analysis. Personalized, interactive analysis After Celero (AC) CLICK HERE (old fund presentation) CLICK HERE (NEW fund presentation) 

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KraneShares use case.pdf

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