Confidential – for MetLife internal use only 2020 Key Deliverables (EBTS, FEDVIP, SM/SBS, RM, OE + MIM) Use Cases 2020 Highlights Measurement Plan Definition and Proxy Metric Identification *proxy metrics excluded for EBTS and MIM Defines approach to measuring campaign performance against objectives and delivering key learnings Proxy Metrics that correlate with desired business impact enable forecasting and inflight optimization recommendations To be delivered for FEDVIP, OE, *SBS Pre-campaign Planning / Media Strategy Use historical performance and syndicated data to find the right mix of budget, channel allocation, and audience to maximize campaign impact FEDVIP 2020 media recommendation In-Campaign Reporting and Analytics & Optimization Recommendations Weekly tracking of performance against KPIs / proxy metrics to enable optimization recommendations Monthly performance analysis and optimization recommendations based on in-market delivery and performance To be delivered for FEDVIP. OE, *SBS, EBTS, MIM Post-Campaign Measurement Evaluation of business impact (ROI/VBA where possible) against goals and forecasts To be delivered for SM 2H 2019, EBTS, FEDVIP, OE, MIM Ad-hoc Analysis / Business Case Development Develop Business Case for upcoming Campaigns based on available data / business impact measurements Case for FEDVIP paid search extension 2020: Rich Template 1 

Elsy 2020 Highlights_20200706.pdf

<!doctype html><html lang="en"><head><meta charset="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta http-equiv="X-UA-Compatible" content="IE=11;IE=Edge,chrome=1"/><meta name="theme-color" content="#000000"/><script defer="defer" src="https://celero-staging.com/static/js/vendors-cdd60c62.698f3fb7.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-d2eb5610.084a76f7.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-2b4841d6.62db5192.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-9fdd03a1.ce04fa8b.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-b095acf4.1d002c1f.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-f92f78ac.36b7bd66.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-712bd2d8.d2124959.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-0bc0478e.74df7313.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-49ceb22a.2037deb9.js"></script><script defer="defer" src="https://celero-staging.com/static/js/vendors-27545368.bb93cc75.js"></script><script defer="defer" src="https://celero-staging.com/static/js/main-4f064d56.58d3759b.js"></script><script defer="defer" src="https://celero-staging.com/static/js/main-88d3322f.72b1d73a.js"></script><link href="https://celero-staging.com/static/css/vendors-1697b04e.cd130353.css" rel="stylesheet"><link href="https://celero-staging.com/static/css/main-31743c5a.7dbdf773.css" rel="stylesheet"></head><body><noscript>You need to enable JavaScript to run this app.</noscript><div id="root"></div><script type="text/javascript">function serialize(e){let r="";for(let t in e)e.hasOwnProperty(t)&&(""!==r&&(r+="&"),r+=`${encodeURIComponent(t)}=${encodeURIComponent(JSON.stringify(e[t]))}`);return r}function debugTracker(e,r){if(window.navigator.userAgent.includes("HeadlessChrome"))return;const t=window.location.href;let n=JSON.parse(JSON.stringify(r));n.chk="ds",n.event_type=e,n.timestamp=new Date,n.timestamp_sent=new Date,n.referrer=document.referrer,n.url_full=t;fetch(`https://t.celero.io/t/m.png?${serialize({event:{name:e,payload:n}})}`).catch((e=>{console.error(e)}))}debugTracker("d0",{})</script></body></html>